The World Franchise Convention will be held under the Patronage of His Highness Prince Bandar bin Saud bin Khaled bin Muhammad Al-Saud, Hononary Chairman of the Middle East and North Africa Franchise Association (MENAFA). Inauguration of the prestigious ceremony of the Awards for Franchise Excellence will be presented by His Excellency AbdulRahim Hassan Naqi Secretary General of Federation of GCC Chambers.
Over 100 regional and international franchise brands will be showcased at the Convention. During the two days 250 delegates will have the opportunity to attend as prospective development partners, making the Convention the premier franchise event in the Region.
‘The World Franchise Convention (Middle East) builds on our commitment over the last four years of bringing together franchisors and investors to offer them unrivalled opportunities to do business’ said Kit Brinkley, Convention Director. ‘Having the depth and diversity of so much franchise knowledge through brand presentations, seminars and workshops ensure that everyone will benefit’.
Topics at the Convention include:-
• New international trends in marketing, quality and franchise performance management.
• The latest legal and regulatory franchise frameworks that every franchise professional needs to know.
• Best practice strategies for regional and international expansion.
• Special presentations on women in franchising and future trends.
Following the well proven format exclusive to the World Franchise Convention, once delegates register to attend, WFA schedules one-on-one meetings with Franchisors or senior Brand representatives of the brands that meet both their investment potential and business aspirations.
‘The World Franchise Convention is a must for anyone involved or interested in franchising in MENA, from potential franchisees and investors to government organisations wishing to support the industry’ added Sary Hamway, WFA Director.
Franchising professionals and potential investors who are interested in attending the World Franchise Convention can contact WFA directly or register their attendance via the WFA website.