The franchise industry is increasingly being viewed as a major contributor to the South African economy, with information being shared at the recent International Franchise and Entrepreneurs Expo in Johannesburg that this industry contributes over R287-billion a year in economic activity.
One of the local food franchises offering a prime opportunity to capitalise on this market is family restaurant Maxi’s, which has grown to 65 outlets since the original 28 outlets, when Scooters Pizza bought Maxi’s in April 2005. Scooters Pizza, Maxi’s, Fish & Chip Co, NWJ and St Elmo’s now operate under the holding company Taste Holdings. One of the primary reasons for the exponential growth of this company is the trusted name it has created in the food industry, as well as the ongoing support it provides to those looking to purchase one of its franchised stores.
Every new Maxi’s owner receives the benefit of a dedicated franchise consultant who provides support and advice on all aspects of running the business as well as store operations. These consultants also assist franchisees to optimise the turnover and profitability of each outlet by helping new franchisees compile business plans that are based on best practice models and national averages, while the operations team also assists with the implementation of local store marketing plans.
Franchisees can further rest assured when trying to increase the scope of their businesses, as the consultants help oversee the implementation of national promotions.
Training is also provided on a continual basis, with new franchisees, their management and staff receiving five weeks of intensive guidance from Maxi's training department. This includes a theoretical overview conducted at one of the regional offices around the country, and further practical guidance that is carried out at a designated training store.
The scope of this training involves both the basics of management and business skills, as well as advice on matters relating to finance and human resource management. The brand's positioning also assists in driving site selection, with prerequisites including high traffic areas that have an emphasis on morning, day time and early evening trade.
Taste Holdings Food Division CEO, Christo Calitz, concludes that Maxi’s is confident of attracting numerous new franchisees in the near future.
“Maxi’s positive and dynamic results over the last eight years have been largely built on the professionalism and attractive business proposition that we offer to ambitious entrepreneurs, which includes a respected and marketable brand name, as well as comprehensive training and support.
“Looking ahead, we have every confidence that our reputation of serving superior quality food and providing customers with a relaxed casual dining experience with quick attentive service will encourage numerous other talented businesspeople to join our family, and benefit from a winning formula.”