Research shows that almost 80% of auto companies fail for a variety of reasons. Some of these challenges include lack of safety nets tried and tested models in terms of franchise brand reputational or success; access to finance; proven operating methods; access to an established supply chain; and certificates for products or services specifically addressed to a captive market. Bronwyn Oliveira, Brand Manager of Maxi, a chain of family-run restaurant that belongs to the Group of companies, explains why selecting the right franchise brand is probably the most important decision that an entrepreneur will make during his career.
At Maxi understand that own and operate your own business at the same time potentially could be one of the most exciting, rewarding and challenging work experiences in the life of an entrepreneur. While exciting times lie ahead for these businessmen, they should also be aware of the potential pitfalls, as statistics show that only about 20% of all new enterprises will succeed. How to decide on a restaurant as your business of choice is often considered a risky decision, as the food market is undoubtedly a highly competitive and is saturated with a variety of choices and price competitors, which is why it is so important to work with a successful food franchisor instead.
In light of these factors, people must be able to answer Yes to the dozen questions below, to see if they are suitable for the restaurant business:
1. I am a hands-on operator?
2. I am willing to work long hours?
3. I am willing to protect my trademark?
4. I'm a service and people oriented person?
5. they are willing to go the extra mile for my clients and my brand?
6. I am willing to learn?
7. I am willing to add value?
8. I am a reactive or proactive person?
9. are non-discriminatory?
10. do not understand the importance of operating national standards?
11. do not understand that greater involvement at store level equals more profit?
12. do not have the prerequisite finances?
Don't ask these questions to scare by the prospect of owning his own restaurant, but simply to highlight the fact that you will need to address. Studies have shown that the attempt to deal with the food industry alone is a very risky proposition, which is why I'm arguing rather put your faith and your investment-a success story of proven franchises such as Maxi.
With quick-service fashion 70 sit down restaurants in operation across all nine provinces of South Africa, Maxi is fast becoming the number one family restaurant at national level and then followed a strong brand.
Having entrenched in food and franchise industry since its birth in Pretoria in 1993 and after winning the Franchise Association of South Africa Brand Builder of the Year award, consumers understand what to expect from the brand of Maxi and as important, know what to pay for a higher bid healthy meal served in a friendly and welcoming atmosphere.
Potential franchisees realize that this chain of family-owned restaurant offers significant investment opportunities and career through the franchisor's guidance, training and mentoring. Understand also that Maxi is committed to giving back to the community in which the affiliates and team members live and work to provide a better quality of life, and we strive to create an organization that all stakeholders are proud to be involved.
If you can relate to this ethos and have a passion to reach the upper echelons of success in the field of food chain and really the desire to own a business with a proven recipe for financial success, Maxi is the company for you.