Franchisor strategy: a proposed model and empirical test of franchise versus company ownership.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on April 1, 1994. The length of the article is 6083 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The agency and risk spreading theories of franchising provide perspectives which can be utilized to create a comprehensive model of franchisor strategy. Analysis of data gathered from a survey of franchisors yielded empirical support for hypotheses generated based on both models, while little support was obtained for hypotheses grounded on the resource scarcity theory. Larger companies were found to make more use of franchising rather than company ownership in achieving their expansion goals, while older fimrs used franchising less. Recent growth did not significantly affect franchisor decisions.

Citation Details
Title: Franchisor strategy: a proposed model and empirical test of franchise versus company ownership.
Author: James G. Combs
Publication: Journal of Small Business Management (Refereed)
Date: April 1, 1994
Publisher: International Council of Small Business
Volume: v32 Issue: n2 Page: p37(12)

Distributed by Thomson Gale

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