Franchisor geographic expansion.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on April 1, 1995. The length of the article is 5183 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A study on whether geographic expansion among franchisors is constrained by firm capabilities or environmental factors revealed that neither view absolutely applies. While results largely supported the hypothesis that geographic expansion hinges on environmental factors, it was also found that firm capabilities relative to size also affect the decision to expand. No relationship between geographic expansion efforts and a firm's age was found, however.

Citation Details
Title: Franchisor geographic expansion.
Author: Scott D. Julian
Publication: Journal of Small Business Management (Refereed)
Date: April 1, 1995
Publisher: International Council of Small Business
Volume: v33 Issue: n2 Page: p1(11)

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