Marketing a Franchise
In the business of franchise concepts, the process of marketing is new and unique to most. It could be compared to dating, hunting and many other catching metaphors, but for someone who is actively marketed and sold franchises
, it comes down to a few key factors as to what separates the successful franchise from the unsuccessful marketers.The franchise sales and franchise marketing takes a budget. The clients in deciding what to budget for franchise marketing activities is two fold. The first budget for a brochure, printed materials
, a good website and other program pieces that are necessary to attract buyers. Then on a monthly time frame budget is starting from $550 to $1,600 for lead generation activities. Do not go into franchising without a budget for marketing the business
.